|IT’S ABOUT HE MUSIC.
Make sure you have recorded music that is excellent and competitive production-wise with what you hear on the radio. Radio programmers and listeners care about music that they relate to and that moves them in some way, either through a great upbeat track or through powerful lyrics. It’s also always good to have fresh ears to help pick your single from unbiased country music fans or professionals. Just because it’s your favorite song (or your mother’s favorite song), or it gets the best live response, doesn’t mean it’s the right track for radio. And remember, the core country radio demographic is women in their 30’s. Does your single connect with that audience?
|BUT IT’S NOT JUST ABOUT THE MUSIC.
It’s a given that your photos, website and social profiles should sparkle as you take your song to radio. Equally important is defining what will make you stand out as an artist. With an estimated 300+ new singles going for country radio airplay every year, your story — and how you tell it — will play a major role in your ultimate success. Why should programmers care about you and your music?
|GET IT TOGETHER: YOUR BUDGET+BUSINESS PLAN
Every start-up venture should have a written game plan and your single promotion is no different. Bring in experienced record promoters or music marketers to help define your budget and set realistic, attainable goals for at least one full year. Where do you want to be in six months? Two years?
|DEVELOP A LOCAL/REGIONAL AUDIENCE
Performing regularly in your hometown and surrounding areas allows you to develop a fan base that you can grow as you take your music to bigger audiences with radio airplay. And a loyal following provides online interaction and engagement that helps prove to radio programmers that they should be interested in you and your music. It also give you an opportunity to become a better performer, as national airplay will provide future performance opportunities, for which you will want to be prepared. How’s your local following?
|BE PREPARED TO HIT THE ROAD
Embarking on a scheduled radio tour is one of the most effective strategies an artist can use to help build momentum for a single release. When you’re planning the timeline for your promotion, build in several weeks to visit radio stations and meet programmers face-to-face. You’ll also typically be interviewed on the air, so it’s a great way to connect with listeners directly. Ready to go?
|YOU WILL NEED A RADIO PROMOTION TEAM
Bring on a reputable promotion company that works specifically with stations playing music from independent artists and labels. Programmers respond to promoters they know and respect; the right relationships can effectively move your single to the head of the line as new music is evaluated. For artists seeking to achieve charting positions on the Music Row CountryBreakout Chart or monitored Billboard and Country Aircheck charts, you may need multiple promoters on your single. Who’s on your team?
|LET CDX DELIVER YOUR MUSIC TO COUNTRY RADIO
Since 1991, CDX has been Nashville’s most trusted source for the latest country releases, from both superstar artists and rising new talents. Only CDX delivers both a physical CD and instant online digital downloads to more than 2,200 country radio stations across the U.S. and around the world. If it’s country, it’s on CDX!